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Project update: December 2021

Thank you to everyone who shared their feedback on the ‘Statement of Opportunity’ document throughout October and November 2021. During the five-week engagement period we heard from community, state government, property developers, landowners, business owners and industry.

We received 45 online survey submissions and 5 emailed submissions during the engagement period. We held 2 online drop-in sessions with a mix of community members and local industrial precinct business owners or workers, as well as 8 targeted discussions with representatives from state government, developers, landowners, business owners and industry.

After analysing all feedback, we have prepared a summary to share what we heard and have also updated the Statement Of Opportunity document in response to feedback received.

Key changes included:

  • The addition of a ‘Why Williamstown North’ and a ‘Why Brooklyn’ section to identify the opportunity that exists in these key industrial precincts.
  • The renaming of the ‘recycling and repurposing’ sector to the ‘circular economy’ sector to better reflect Council's aim to attract businesses at the end of the recycling process, that use recycled inputs to create new products, that require more technical employment and that generate less offsite impacts.

What's next?

We will also use feedback to inform the review of the Industrial Land Management Strategy 2008 and the Economic Development Strategy 2015-2020.

We are committed to working with existing and new industries to diversify employment offerings and ensure industries have a positive impact on our city and the local economy.

  • Timeline item 1 - complete

    Background, issues and opportunities analysis

  • Timeline item 2 - complete

    Draft the Statement of Opportunity

  • Timeline item 3 - complete

    Public consultation

    11 October to 14 November 2021

    Take a look at the Statement of Opportunity document, and let us know what you think!

    We are interested in hearing from existing industries, future industries and the Hobsons Bay community.

  • Timeline item 4 - complete

    Finalise the Statement of Opportunity

    December 2021

    We will review all feedback gathered throughout the consultation period, and use this to update and finalise the Statement of Opportunity document.

  • Timeline item 5 - active

    Review existing policies

    Late 2021 onwards

    Feedback will inform the review of the Industrial Land Management Strategy 2008 and the Economic Development Strategy 2015-2020.


About Reimagining our Industrial Areas

Hobsons Bay’s local economy is on the cusp of an exciting new chapter.
Hobsons Bay has an opportunity to take advantage of the shift towards a more ‘knowledge-based’ economy with industry sectors that employ specialist skills and innovation.

Globalisation, technological advancements, and climate change, as well as the COVID-19 pandemic, have significantly transformed Melbourne’s economy.

One third of Hobsons Bay is industrial land, majority of which has been declared as state significant providing 50 per cent of local jobs. For residents, transforming our economy to be more resilient and diverse means more job opportunities closer to home and cleaner and greener industries.

Our future objectives

Our local economy is on the cusp of an exciting new chapter.

Our traditional manufacturing industries are transforming and we need to ensure that this transformation meets the needs of our city and community.

We believe the following objectives can guide change in our industrial areas in a way that will create a more sustainable and resilient economy.

Increase local jobs and diversify our industry sector

Become an environmental leader

Balance job growth with community impacts

Continue to be a major economic force in the Victorian economy

Why Hobsons Bay and our key industrial precincts

With our proximity to the CBD, industrial legacy and a skilled workforce, Hobsons Bay can be the location of choice for industry investment

What are the potential future industries?

Through research and consultation with industries and businesses, we’ve identified four industry sectors which are likely to be attracted to our industrial precincts and align with our future objectives.

Click on the tiles below to find out more about each industry.

Help to reimagine our industrial areas

Your feedback is critical to helping update our local policies which will enable transformation in our industrial areas. To get involved, you can...
  • Take the survey

    Let us know what you think about the draft Statement of Opportunity document by Sunday 14 November 2021.

    Let's go! 
  • Join a drop in session

    Meet our project team, ask your burning questions and find out more about the project at one of our online drop in sessions!

    Register now 

Contact Us

Economic Development and Strategic Planning

Economic Development and Strategic Planning

Email business@hobsonsbay.vic.gov.au or call 1300 179 944

National interpreter symbol

Hobsons Bay Language Line

Free interpreter service for all languages

Call 9932 1212


Acknowledgement of Country

Council acknowledges the Bunurong People of the Kulin Nation as the Traditional Owners of these municipal lands and waterways, and pay our respects to Elders past and present.
Artist: Elverina Johnson 2018
Name of Artwork: Bandu Gaddaan
Pronunciation: Bun-do Gudd –arrn
Meaning: Come together as one mob
Language: Gungganji of Yarrabah NQ.

Contact us

Phone: 1300 179 944

Email: communityengagement@hobsonsbay.vic.gov.au

National relay service: 133 677